Blogging for Local SEO: You Need to Know Your Competition
Got a local business and want to make more money?
Blogging for local SEO can make it happen for ya!
Forget about competing in nationally searched phrases, you need to size up the competitors of your search phrases and beat your local competition in a blog race to the top.
When you do, you get more free traffic coming to your website and then you get more customers that give you money!
#boom
In this post you will learn a free and simple way you can know your competition in your city, and then know what to do to begin to take them down in search results.
Why is Blogging Critical for Local SEO?
The websites that rank number 1 on Google for local search queries all have one thing in common that is very likely helping them rank higher than other local businesses on search.
They all have more indexed pages on Google.
Except for the last surprising example in this video, every single higher ranking search result simply has more content on their website.
Knowing how to do this competition research on your local SEO challengers for you website will show you the work that is set before you that you have to do as step 1 in beating your competition in Local SEO.
It is absolutely as simple as blogging more than the other businesses that are ranking for your most valuable keywords.
How To Find the Number of Blogs You Need to Write to Win
There are certain things you should do to beat your competition in the blog race to the top of Google for your business.
Use Google to Look Up the Number of Results Your Competitors Have
Say you’re a chiropractor in Springfield, MO.
You want to make sure your website has several web pages that show up on Google to rank higher than your competitors.
Google your keyword and relevant keywords.
In this case, you type “chiropractor Springfield MO” in the search bar on Google.
Open an incognito window to do this.
Click the link to the number one on the search results and open the site. Then you type in “site:” before the URL to see how many pages Google has crawled that’s relevant to that website like this:
As you can see, this webpage has 318 indexed pages on Google.
And it kind of makes sense since this website is in the top rank.
Then you check out the second ranking website and do the same thing as you did with the number one.
So when I typed in site:https//meekchiro.com, I got 79 results:
So between Loehr Chiro and Meek Chiro, Loehr wins with 318 results showing up on Google.
And it makes sense because Loehr Chiro is at the top of the results.
The more results your business website has on Google, the higher your chances of climbing up the ranks.
Don't just design a website, get more content on there.
There’s another element that can help your local SEO.
Write good quality content.
Just because you have a lot of pages showing up on Google search results, it doesn’t mean that you’ll automatically rank # 1 on Google.
Crappy pages with nothing but pictures or maybe 10 texts or something won’t help with your ranking.
A local business with 564 results on Google may fall in the number 2 spot right below another business with only 48, high quality content in its web pages.
Be sure there are words in your webpages. Just pictures won’t do anything because Google wants quality content in your web pages to rank you higher.
“What if I ran out of content to write?”
Impossible. Ideas are boundless and there are a TON of stuff to write about!
Use Keywords Everywhere, a free keyword tool that can give you ideas on what to write about to beef up your post.
You can use these keywords to fatten up your existing post or to use as an outline for your next post. Either way, this tool is the bomb for generating content ideas!
Bonus Local SEO Guide For Maximum Visibility
And here’s another thing that can boost your local SEO:
Set up your Google My Business account.
This is what puts you in the local map pack, along with other businesses in your area, in your niche.
And with a Google My Business account, potential customers can easily contact you because as your business name shows up on relevant search phrases, your contact details appear, as well.
More visibility = more possibility of foot traffic coming in!!!
Here’s a free local SEO hack for ya to take your local business success to infinity and beyond!
Go grab that hack and put it into action, get your keywords nailed down, write your content and publish it regularly, and success can be yours in crushing your local business!
Excited for ya!
Josh