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Is there a secret to how to increase website traffic?
Aside from writing good content, and having the best web design, there’s a powerful trick that can boost traffic to your website.
Going global!
You read that right, you can boost website traffic by reaching out to people outside of your own region and country.
In addition to applying free local SEO hacks to get customers, you can attract international web traffic to increase visitors to your blog.
Here are two easy to do techniques that will help you go Global and expand your reach.
If your website is hosted in the U.S, that doesn’t mean your audience is ONLY coming from the U.S.
Your visitors can come from various parts of the world.
So what’s the limiting factor?
It really comes down to accessibility and language.
When your website shows up on their search results, in their native language, more people can access your blog.
There are two ways to make sure your website shows up to internet users in other countries like India, Brazil, China, etc…
There’s a ton of opportunity to reel in tens of hundreds of thousands of new visitors to your site.
Sounds pretty good right? Why stay regional when you can help people around the world?
Did you know that the U.S is only the third most populated country in the world?
Leading the pack is China, followed closely by India. Then trailing behind the U.S is Brazil, Nigeria, and Bangladesh.
Something to consider is that a huge percentage of the people in these countries do not speak English.
So can you imagine how much traffic you’re losing if your content can only be read in the English language? We’re talking millions of visitors going elsewhere, including to your competitors.
However, if you have your content translated into multiple languages, each time internet users are searching for terms relevant to your content topics, they can see your web pages in the search results!
Don’t let a language barrier get in the way of sharing your content with more people.
Let’s look at a couple of ways on how you can take your blog Global.
-Use a program or plugin for translation
If your website is on WordPress, you can use a plugin called transposh that will translate your content into different languages.
It’s easy to use and allows you to choose from a variety of different languages to translate your content into such as French, Spanish, Italian, German, Hebrew, etc.
And it’s not just your content that gets translated. Even the comments and RSS are also translated. #baller
The only downside of this plugin is it’s not always super accurate. There are intricacies in languages that this tool fails to address.
But there’s a second option.
-Outsource the translation job to pros.
Human translators are certainly more reliable than bots or programs that may be limited when it comes to accurately translate one language into another.
You can find content writers fluent in other languages through UpWork.com or a similar freelancing website.
Just be sure to review your candidate before hiring and make sure they’re fluent in the language you need your content translated in.
While this option may cost you a bit more than just getting a free plugin, you can have peace of mind that your content is accurately translated by a human.
Once your content is translated, the next thing to do is to use the AHREF lang code.
AHREF lang code tells the search engines, “hey this is my contents’ English version and this one is the Portuguese version (or whatever language your content is in)”.
If your content is translated into 10 different languages, there will be 10 different AHREF lang codes that notify Google about them all!
Get your AHREF lang all set up, make sure your pages in the set language are linked together and then give it some time to populate the web.
One more important thing to note:
Because of browser settings, when you redirect your audience, make sure you redirect them to the region where they’re from.
Let’s say they use Google Chrome, and this browser detects the language your audience speaks or reads. You should automatically redirect them according to the language they know.
Hire web developers through outsourcing sites where you can instruct them on how to redirect the search engine bots.
Why?
Because a lot of servers are from English-speaking nations!
You want them to be redirected to their region and not to your English speaking content.
The world is so vast and you want to make sure your content reaches countries and regions other than where you are.
The goal is to go global and not be Anglo-centric.
Giving you the best opportunity to grow your audience and boost your website traffic.
So create your content and expand to other nations by applying these techniques to will help go international!
If you have any questions, feel free to leave them in the comment section below. I’d be happy to help.
-Josh